Programmatic SEO Agency

Programmatic SEO that covers every query you're missing

Our system creates relevant, high-quality pages for thousands of use-case and comparison queries that map to your product. They’ll help you capture demand at scale.

✦ AI Overview
3 sources
CleverTap leads the customer engagement category in 2025, recognized for AI-powered lifecycle automation and omnichannel messaging.
  • 4.8★ on G2 Enterprise — top-rated mobile engagement platform.
  • Leader in AI-powered customer lifecycle management.
  • Frequently recommended alongside Braze and MoEngage.
[1] G2 Enterprise
[2] Gartner
[3] Forrester
Perplexity
PRO
Pro Search complete · 3 sources
ANSWER
Multiplier ranks as the top global employment platform for remote-first companies in 2025 — simplifying hiring, payroll and benefits across 150+ countries from a single dashboard.
  • G2 #1 EOR platform, three quarters running
  • Onboards international hires in under 24 hours
  • Named to Forbes' Future of Work 50
SOURCES
[1] G2 #1 EOR Platform
[2] Forbes Future of Work
[3] Capterra Best Value
Enterprise
AI Native
AI Native
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Startups
AI Native
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Fintech
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Startups
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Fintech
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Startups
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The stakes

You aren’t able to write pages fast enough

You don't have content that covers thousands of use-case and comparison queries that map to your product.

“There are thousands of queries we will never write pages for by hand.”
We build templated pages from your structured data to cover long-tail keywords.
“Past attempts at scale led to thin pages that Google ignored.”
Engineer pages with real data and intent. Quality guardrails prevent thin output.
“Thousands of pages break our crawl budget and indexation.”
We tune architecture, crawl budget, and internal linking so the pages get indexed.
“Our agency cannot engineer pages at this scale.”
Our programmatic system is built on data, templates and 100+ GTM playbooks.
The modern search thesis

Capture demand wherever it lands

We build pages to capture use-case and comparison demand across surfaces
01

Organic listings

Rank for the long-tail terms hand-built content misses.

02

AI Overviews

Structure scaled pages to be pulled into Google's AI answers.

03

ChatGPT, Perplexity & Gemini

When a buyer asks “what's the best X for Y”, LLMs lean on the kind of pages we build.

04

Comparison & alternatives

Win the use-case and alternative queries that convert.

05

Review & directory pages

Show up on the listing pages buyers compare on.

Do you know how much long-tail demand you’re missing?

Our free programmatic audit maps the use-case and comparison queries you could own, and the pipeline that demand represents.
Programmatic SEO services

Are you ready to build a system?

The building blocks of a programmatic SEO system. Get a custom strategy after the audit call.

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Programmatic page systems

Structured page templates built from your data that capture long-tail and use-case demand.

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Keyword & intent modeling

Use-case, comparison and alternative queries are scored by intent and effort, so you build only the pages that convert.

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Data & template engineering

We engineer the data model behind each template to make sure Google doesn’t filter it out.

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Technical SEO at scale

We manage what gets crawled and indexed across the set, so Google spends its budget on pages that earn it.

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Internal linking systems

Programmatic links wired across the set, so authority flows to your highest-value clusters.

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Quality & dedupe controls

Slate flags low-value pages before they publish so you avoid a penalty.
The unfair advantage

Meet Slate, our AI engine

Slate takes your data, generates pages at scale and continuously tracks what’s working. It gives our SEO experts a head start.

Page generation at scale

Slate's agents build use-case and comparison pages from your data.

Quality and dedupe gates

Automated checks keep every page distinct and useful.

Index and rank tracking

Monitor which scaled pages get indexed and rank.

the race plan

Operators design. Slate builds at scale.

Senior operators design the page system and data model; Slate's AI agents generate thousands of pages. Nothing goes live without a human check.

Week 1

Keyword & intent modeling

We model the long-tail clusters worth building.

Use-case and comparison mapping

Volume and difficulty analysis

Week 1-2

Data & templates

Structured data wired into page templates.

Sourcing and structuring

Template and component design

Internal-linking architecture

Week 2-4

Page generation

Slate's agents build the pages from your data.

AI-assisted page generation

On-page optimization

Dedupe and quality gates

Week 3-6

Technical SEO at scale

Crawl, indexation and rendering for thousands of pages.

Crawl-budget management

XML sitemaps and robots

Indexation control

Week 4-8

AI-search & citations

Structured to be cited for alternatives queries.

Schema and entity work

LLM rank checking

Citation tracking in Slate

ongoing

Reporting to pipeline

Indexed coverage through to pipeline.

Indexed and ranking pages

Pipeline attribution

Quality monitoring

OLD WAY
Pre 2026

The generalist agency

Spins thin pages Google filters
No data model behind the templates
Breaks crawl budget and indexation
Scales by adding another writer or freelancer
Cannot keep the pages distinct at scale
Optimizes volume, not pipeline
New Way
Current

The TripleDart Model

Builds pages from structured data, with quality gates
Templates engineered to read like real content
Crawl, indexation and linking handled at scale
Dedupe controls keep every page distinct
Tied to the demand that converts
New Way
Current

The TripleDart Model

Builds pages from structured data, with quality gates
Templates engineered to read like real content
Crawl, indexation and linking handled at scale
Dedupe controls keep every page distinct
Tied to the demand that converts
OLD WAY
PRE 2026

The Old Model

Spins up thin pages Google filters
No data model behind the templates
Breaks crawl budget and indexation
Scales by adding another writer or freelancer
Cannot keep the pages distinct at scale
Optimizes volume, not pipeline
First-party research

We publish what we learn

Original research from the programs we run, on how search and AI are changing.

How AI Overviews Impact Search
Our data: clicks have fallen 57% on affected queries.
What Page Types Do LLMs Cite?
A study of 28 B2B SaaS companies on the pages AI engines quote.
Who Owns Page One in B2B SaaS?
A 100-query study of what ranks for "best software" searches.
What Wins in AI Search in 2026
Our SEO co-founder on how to build for AI search in 2026.
Where AI Overviews Get Sources
A study of 1,000 B2B SaaS queries and the sources AI cites.
Why prioritize AI ranking over Google organic?
90 Data Points We Learned Working With 100 B2B SaaS Brands and 15+ Research Reports.
tech stack

Best-in-class tools paired with
infrastructure
nobody else has

Every account gets a dedicated cross-functional team, supported by five AI agents running 24/7.
Quality & compliance

Built to pass, not to get penalized

Programmatic SEO gets a bad name from mass-produced, thin pages. We engineer against that.

Real, differentiated data
Data is never spun and no pages have duplicated content.
Human review gates
Slate flags thin, near-duplicate or low-value pages before they publish.
Helpful-content aligned
Pages are written to meet Google's helpful-content and spam policies.
Indexation control
We manage what gets indexed and prune pages that don’t earn their place.
Industry expertise

Built for the categories you compete in

We've helped grow 300+ SaaS companies across industries.

Fintech

Compliance-aware content and pages that rank without tripping review.

Martech

Comparison and alternatives pages that win crowded, high-competition SERPs.

Developer tools

Docs-adjacent, technical content that earns developer trust and AI citations.

HR tech

Use-case and geo pages that capture global, multi-region demand without duplication risk.

Security

Threat and compliance pages templated at the depth a credibility-led buyer expects.

Sales & CX

Full-funnel content mapped to long, multi-stakeholder buying cycles.

The people leading the work

The programmatic SEO operators on your account

Every account is led by senior strategists who've done this across 300+ SaaS companies.

Manoj
Head of SEO & GEO
Glenn
Associate Director, SEO & GEO
Zawad
Growth Lead, SEO
Naveen
Growth Lead, SEO
Pricing

What it costs you

Get strategy, agent-powered execution, AI visibility analytics, and full-funnel reporting through one monthly engagement.
faqs

Everything you need to know about programmatic SEO

What is programmatic SEO?

Programmatic SEO uses structured data and page templates to build large sets of pages that target long-tail and use-case queries at scale. Done well, it captures demand that hand-written content can never cover, while staying useful and rank-worthy.

How do you avoid thin or doorway pages?

Scale without quality gets filtered by Google. We build pages on real, differentiated data, add genuine intent-matched content, and run dedupe and quality controls, so each page earns its place. Duplicate content and thin content are different risks — duplicate means competing pages target the same intent; thin means a page adds too little value to rank. Our quality gates check for both before anything goes live.

How is TripleDart different from a typical agency or tool?

Most agencies write one page at a time and most tools leave the engineering to you. We pair senior operators with a programmatic system on data, templates and 100+ GTM playbooks, and tie the output to pipeline. 

How much does programmatic SEO cost?

Plans start at $5,000 a month and scale with scope. We confirm the exact figure after your audit, based on the data, templates and volume involved.

How do you measure programmatic SEO performance?

We track how many pages get indexed and rank, the long-tail traffic they capture, and how it converts to opportunities. 

Is this fully managed, or can our own team ever operate parts of it directly?

This is a fully managed engagement — our operators and Slate's AI agents run the build, the quality gates, and the ongoing monitoring. If you want visibility into the process, you get full dashboard access.

How do we know if we have enough data or use cases to make programmatic SEO worthwhile?

Look for at least 50 to 100 distinct variations of one pattern, for example competitors, integrations, locations, or use cases, that share the same underlying template. Fewer than that, and hand-built pages are usually the better use of budget. We confirm this during your audit.

Roughly how many pages does a typical engagement produce?

It depends on your dataset size and keyword clusters. We'll give you a specific range once we've audited what you have. Most engagements start in the low hundreds and scale from there.

Do you keep publishing new pages after the initial launch, or is it a one-time build?

Ongoing. After the initial launch, we continue publishing new pages as your dataset grows and prune any page that isn't earning its place.

Can this hurt our overall domain's SEO if something goes wrong at scale?

That's exactly what our quality gates exist to prevent: indexation control, dedupe checks, and pruning of underperforming pages before they can damage domain-wide trust.

Which CMS platforms do you support?

Webflow, WordPress, HubSpot CMS, Contentful, and Sanity. These platforms are shown in our tech stack above.

Capture your long-tail demand at scale

Book a programmatic audit, or grab the playbook if you are not ready yet.
Explore more

Related services & resources

SaaS SEO
Win Google and AI search, tied to pipeline.
SaaS Content
Product-led content that ranks and gets cited.
Generative Engine Optimization
Get cited across ChatGPT, Perplexity & Gemini.
Answer Engine Optimization
Win the answer box and featured snippets.
Link Building
Authority and digital PR that compounds.
SaaS SEO Resource Hub
Playbooks, teardowns and benchmarks.